“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand”

The above quote is a chinese proverb. Its been widely accepted – we absorb information best by using multiple senses. Make your impressions visual, verbal and auditory. I was not able to verify this study but there are several references to a study done at the University of Texas that found that people remember (Metcalf 1997):

10 percent of what they read;

20 percent of what they hear;

30 percent of what they see;

50 percent of what they see and hear;

70 percent of what they say; and

90 percent of what they do and say

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