The Simple Phrase that Increases Effort 40%

From New York Times bestselling author Daniel Coyle’s Talent Code Blog

“To their surprise, researchers discovered that there was one particular type of teacher feedback that improved student effort and performance so much that they deemed it “magical.” Students who received this feedback chose to revise their paper far more often that students who did not (a 40 percent increase among white students; 320 percent boost among black students) and improved their performance significantly. (See the study here.)

What was the magical feedback?

Just one phrase:

I’m giving you these comments because I have very high expectations and I know that you can reach them.

That’s it. Just 19 words. But they’re powerful because they are not really feedback. They’re a signal that creates something more powerful: a sense of belonging and connection.

Looking closer, the phrase contains several distinct signals:

1) You are part of this group.
2) This group is special; we have higher standards here.
3) I believe you can reach those standards.”